Natalie Portman, the poster of ＂Annihilation＂ and ＂Warning Edition＂, encountered variation
The 2018 North American opening year’s word-of-mouth masterpiece, directed by Alex Garland and starring Natalie Portman and jennifer jason leigh, will be released nationwide on April 13th. Today, the film exposed the "warning version" preview poster, reminding the audience to pay attention to the restricted content, which also received unanimous praise from both inside and outside the industry.
"Annihilation" is adapted from "The Lost South: Annihilation", the best novel in the "Xingyun Award". The story begins with an "X area" that inexplicably appeared in American territory three years ago. Kane (oscar isaac), a former exploration team member, produced a series of strange physiological reactions after returning from the "X area". In order to investigate this matter, Lena (Natalie Portman), a biologist’s wife, together with four other female scientists, formed the 12th expedition team to go deep into the "X area".
Female scientists have been dangerously upgraded by continuous mutation.
In the "Warning Edition" notice released this time, giant creatures such as crocodiles and brown bears mutated in the "X area" appeared one after another, and the breath was fierce, and the rhythm was compact and breathtaking. On the other hand, the characters are suspicious of each other and the friction escalates gradually. Natalie swept the gun under the crisis and played the ultimate game with invisible extraterrestrial life. The moment when her eyes changed color, it triggered various speculations about "whether Lena is still her original at this time."
In the "Warning Edition" poster released at the same time as the trailer, the distinctive R-level logo under the "X Area" totem made a warm reminder to the audience that "minors under 17 need to be accompanied by guardians".
"Promotion Law" gets a positive response first, caring tips to protect underage audiences.
As early as before Tomb-Sweeping Day, the publisher China Film Co., Ltd. issued a notice. The notice reminded cinemas and cinema companies that according to the Law of the People’s Republic of China on the Promotion of Film Industry and related regulations, the "Annihilation" should be marked in a prominent position at all ticket outlets, including the e-commerce platform: "Primary school students and preschool children should watch with their parents." "Annihilation" has also become another imported film that was asked to be marked with a movie reminder.
The "Notice" supported by the "Promotion Law" came first, and the "Warning Edition" materials officially released by Annihilation actively prompted the restricted content in the film on the basis of positive response to laws and regulations. This move is regarded as an important progress to promote the benign development of China film industry both inside and outside the industry: marking movie-watching tips is conducive to protecting underage audiences and establishing a green and healthy movie-watching environment.