Original yanye AI lanmeihui

Author | Yan Ye Editor | Wei Xiao

When I saw the tag of # Netease Blizzard Composite # rushing to the hot search, Dong Fang, a player of Warcraft for ten years, had no waves in his heart.

After all, she has experienced too many "wolves coming" this year.

According to her rough calculation, in the year when Netease Blizzard broke up in China, there were more than a dozen domestic game manufacturers, large and small, who had an affair with Blizzard. For example, in November, it was reported that Tencent would take over Blizzard, but before the players rubbed their hands and expected it, Tencent’s rumors came. Similarly, before Blizzard, China represented Jiucheng, ByteDance, Perfect World and other game manufacturers.

(Screenshot of Dong Fang’s circle of friends)

"The most outrageous thing is that even the Oriental Pearl Group has heard that it will pick up Blizzard, which is the company of Shanghai Tower!" She said angrily, "It seems that our players are a group of fools who are easy to fool."

Dong Fang said that although players have already been trained to distinguish between true and false information, they will still expect the return of Blizzard in rounds of news.

At the beginning of December, Lvge, a well-known anchor in Hearthstone District, said that Blizzard would officially return to China on December 15th, and Huang Xudong, an e-sports anchor, also revealed relevant information. The voice of several authoritative KOL made players think they saw hope, but it was finally proved to be false by time, and Lvge’s live broadcast room was besieged by players who hoped to be shattered again.

After all, these sticky players still miss Blizzard.

In addition, according to the science and technology innovation board Daily, Blizzard also tried to return to Chinese mainland many times during this year, but it failed to negotiate with many manufacturers.

Blizzard undoubtedly regrets leaving the China market.

According to the data of Activision Blizzard’s 2023 financial report, the revenue of Blizzard Division in the first quarter was only $443 million, which was significantly lower than the $794 million in the previous quarter. At the same time, the number of active players in the world in the first quarter of 2023 was 27 million, compared with 45 million in the previous quarter. Although the latest revenue data of the second quarter of 2023 is very eye-catching, it is almost entirely due to the launch of Diablo IV.

Blizzard, which has left China, is facing difficulties and challenges.

It can be seen that although the players are eagerly looking forward to it, the agent Blizzard is still a hot potato for game manufacturers.

It is precisely because of this that after being reported by many media, the news that Netease and Blizzard had the experience and financial resources to join hands again made Dong Fangge look forward to it.

Of course, the premise is that both sides can pull their faces down.

Everyone remembers that after the storm in January, Netease removed the blizzard axe live on its official website and replaced it with its own horse-chopping knife, which attracted tens of thousands of people to watch. It also put a number of yin and yang drinks such as "Blizzard Green Tea" and "Blizzard Without Heart" on the coffee shop of Netease Building, and the connotation overflowed the screen.

However, Blizzard also gave "sincerity". On the 29th, the CEO of Activision Blizzard, who directly promoted the breakup of the two companies, officially resigned, which also made players more convinced that if Microsoft acquired Activision Blizzard wants to enter the game field, it must be laid out in the China market, and Netease is the best receiver.

"Blizzard, which once abandoned Netease, is like a love rat. Now we only feel that it is the turn of Blizzard to beg Netease to get back together!"

After a year

Players still miss the national costume.

Unlike Dong Fang, Li Ting couldn’t resist one’s fingers itch as early as the beginning of February 2023, that is, a week after Blizzard officially withdrew from China, and moved to Yafu with his friends.

As a veteran fan of Warcraft for 14 years, Li Ting’s hobby of playing Warcraft has continued from high school to this day, and he has spent tens of thousands of yuan on this game. Because he loves it enough, even if he moves to Yafu itself, he needs to read a lot of tutorials, and he has to spend an extra hundred yuan for the accelerator every month. He needs to start from scratch to create a new account in Yafu, and he is also happy.

"To put it bluntly, anyone who plays blizzard games doesn’t pay for youth."

However, in his view, Asian clothing can never be compared with national clothing.

"Take the simplest example. If you want to find manual customer service, you will only find AI robots. People who are doing customer service in Asian clothing are all beautiful people, but there is a time difference with you." Li Wei said. He also gave an example to AI Blue Media Exchange. For example, in Yafu, there are many players advertising in the main city. If the brush is too frequent, it will be judged by the system to be a plug-in behavior and other outrageous operations frequently appear, which greatly affects the game experience.

Even so, there are still a large number of "game refugees" flooding into Yafu. Li Ting also set up a special WeChat group, which attracted more than 300 players from the national service to the Asian service. As in the national service, a group of people went black every day. Many of them opened accounts in Yafu a few years ago, and the opportunity at that time was the breakup between Blizzard and the former agent Ninetowns.

In addition to Warcraft, Li Ting also tried to move to the Asian clothing of the games such as Watching the Pioneer and Hearthstone and start from scratch, but due to problems such as time and atmosphere, he finally failed to persist.

But in any case, there is no doubt that it is expected that Blizzard will return.

In fact, this time, well-informed players know that Netease Blizzard will be reunited for several days earlier than the outside world.

"Netease Thunder Fire Studio, which developed Diablo: Immortality, recently resumed recruitment. The position is MMO game user operation-loss recall data analysis post, which is located in Guangzhou. It is hard not to think that it is related to the restart of Blizzard games." Dong Fang said.

At the same time, the players also pulled out. Just a few days ago, Netease withdrew five of the six complaints against Blizzard. Netease Great God APP also updated the content of the existing version of World of Warcraft and built a new version of the chat room. The latest news shows that the IP address of "Blizzard Game Service Center" in WeChat official account is displayed in Guangdong …

In the player community of Netease Great God APP, players have created a jubilant atmosphere. In the investigation, a player told AI Blue Media that he sold the account of Yafu the first time after hearing the news and earned hundreds of dollars. "I didn’t want to play Asian clothes. After two days, the Asian clothes will return, and the Asian clothes account will be worthless. Take it early." He said.

During this period, Netease and Blizzard did not refute this rumor, which became one of the most important reasons for players to have illusions.

All this fine evidence seems to point to the fact that Netease and Blizzard are going to get back together.

If you take over blizzard,

Netease also has a plan.

However, the player’s expectation is not the only lubricant that turns into the reunion of the two sides’ capital.

In the past year, blizzard can be said to have ups and downs.

First, it was disclosed in Q1 financial report that the number of active users in the world dropped from 45 million to 27 million, and the revenue directly dropped from 794 million dollars in the previous quarter to 443 million dollars, both of which were almost halved. Later, in Q2, the net revenue of Diablo IV released in the current quarter exceeded $1 billion, achieving a breakthrough.

On the one hand, the fluctuation of these data is not unrelated to the decline in the revision quality of classic games such as Watching Pioneer, Storm Hero and Call of Duty. On the other hand, the loss of China market has also become the direct reason for the data shock in all aspects.

According to the financial report, after withdrawing from the China market in January 2023, the revenue of Activision Blizzard in Asia in this quarter was 306 million yuan, which was 24.5% lower than that in the fourth quarter of 2022, which was 381 million dollars.

According to media reports, in 2022, Activision Blizzard generated a total revenue of 480 million US dollars in China, and Blizzard shared a profit of 264 million US dollars, and the remaining 216 million US dollars went to Netease.

The China market is fertile enough, as Blizzard naturally understands.

The reason why Diablo 4 can bring extremely high revenue figures to Blizzard is bound to be related to this IP being refurbished again after 11 years, and whether it can have such a high heat as the heat drops is still unknown.

According to multi-dimensional data, Blizzard wants to return to China and needs to return to China.

In the Blizzard 2023 Carnival in November 2023, Blizzard President Mike ibarra once again raised the issue of the return of the national costume: "There are millions of players in China who love Blizzard games, and everyone in Blizzard wants to make sure that they can play our games."

The attitude is very clear, only the other party who is willing to lend a helping hand.

In fact, after careful study, it is not difficult to find that among many China game manufacturers, Netease’s takeover is a more cost-effective choice for both parties. On the one hand, Netease’s servers and player data are readily available. On the other hand, there are not many China manufacturers who are willing to pick up PC games again in the mobile game era. Netease is one of them.

Compared with Blizzard, Netease had a fairly comfortable year.

Netease once said in the financial report of the third quarter of 2022 that the expiration of the authorization with Blizzard will not have a significant impact on Netease’s financial performance. The revenue from games and related value-added services in the quarter was 18.7 billion yuan. In the fourth quarter, the data was 19.1 billion yuan, and it also reached 20.1 billion yuan in the first quarter of 2023, and the data increased steadily.

Obviously, the shock brought by Blizzard’s withdrawal to Netease is not obvious, and Netease has also found "Egg Party" as a new growth point.

Snowball shows that Netease’s share price has risen significantly in the past year.

Until a few days ago, the draft of the new rules of the game was launched. According to the new regulations, daily check-in and initial benefits will no longer be allowed, which caused Netease’s share price to drop from HK$ 159.8 to HK$ 122.6, with obvious shocks. After Netease’s scandal with Blizzard, the share price has a tendency to rebound.

This means that the capital market is looking forward to the two holding hands again.

On the other hand, as we all know, Blizzard games can gain many loyal fans around the world, and its irreplaceability is the most important reason. Recently, Tallis World, which was launched by Tencent in January, 2023, is in a frenzied business, and some players began to regard it as a meal replacement for World of Warcraft. Similarly, it began to be regarded as The Battle of the Golden Shovel as a meal replacement for Hearthstone.

This is undoubtedly a situation that Netease does not want to see.

It is precisely because of this that Netease’s disclosure of this news is extremely ambiguous, and it does not admit or deny it, giving the capital market and the majority of players unlimited reverie.

Once the real news is true, both Netease and Blizzard will be profitable, and the ceremonial AFK in January will only be gradually forgotten over time.

However, all this has not been confirmed.

What is waiting for the player is the popular hope, or another "wolf coming", but also wait for the answer given by time.

(Li Ting and Dong Fang are pseudonyms in the text)

Lanmeih/ Today’s Topic

Do you think Netease and Blizzard will get back together?

Let’s talk in the comment area ~

Original title: "Ten years of Warcraft players shouted: It’s Blizzard’s turn to kneel down and ask Netease to get back together! 》

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Wow ~ Have you heard of this super violent story? An original humble young man actually hit a wall in the TV hosting competition, but he finally got the recognition of the TV variety channel and became a high-profile variety host by his constant struggle! Yes, he is the new host who has been hot recently-Xu Bin. He used to be an ordinary gamer, but now he has become the darling of TV variety channels. Yes, in the program "Culture Ten" you watched, he appeared frequently, which took the program to a new height.

Maybe you don’t know much about him, but in the recent TV stage, he shines brightly! Many deputies praised his performance. They feel that the TV stage has successfully integrated Chinese excellent traditional culture and modern elements perfectly, showing the elegance of the new era and showing our self-confidence and self-improvement.

However, the new host is not always smooth sailing. He once ran into a wall in the host contest, but with his own talent and hard work, he came to today step by step. Now, his performance in the program "Culture Ten" is really dazzling, and he has the charm of hosting.

When it comes to his performance, we can’t help but mention his stability and fashion. Compared with the previous childish beauty, he is more calm and fashionable now. He is handsome and full of gas, wearing a double-breasted suit, which is simply the standard for variety show hosts!

Recently, the ratings of "Culture Ten" have also been rising continuously, which is inseparable from the new indoor dance design and the participation of Xu Bin. The content and form of the program have been upgraded in all directions, which is more in line with the taste of the audience and the trend of the times.

If you are interested in this story, you may also find that success is not out of reach. As long as you are willing to work hard, there is always a bright road that suits you! So, let’s cheer for this new host and look forward to his more brilliant performance in the future!

The place where TV is filmed may also be the place where dreams and reality meet. In Hengdian Film and Television City, there are countless dreams and opportunities, just like the intersection of reality and dreams. Here, young people gather together with their love and pursuit of performing arts, hoping to realize their feats in film and television dramas through repeated opportunities.

However, behind Hengdian Film and Television City, it is tense and busy. As more and more crews are located here, the demand for actors is gradually increasing. As a group performance, their daily salary has also risen, reaching more than 100 yuan, which reflects the relationship between supply and demand in the actor market to some extent. According to the person in charge of the Actors’ Union, although the number of registered actors in Hengdian Film and Television City is as high as 130,000, with the growth of the demand of the crew, the gap of future actors may become bigger and bigger.

Interestingly, Hengdian Studios also attracted many elites from other industries. For example, Dong Shuzhi, the founder of Shanghai Finance Company, achieved financial freedom in Hengdian and became an actor. Such stories abound, showing the charm and attraction of the performing arts.

The prosperity of the film and television market is closely related to the popularity of short plays. The production cycle of miniseries is short and the investment is small, but the return is quite rich. This low-cost and high-return model attracts more producers and investors, and also provides more opportunities for actors to exercise. However, with the growing demand for filming, the shortage of excellent actors has become more and more prominent, which also plans the reality that the actors’ union must take a series of measures to deal with it.

MV cover

1905 movie network news The film directed and performed by Bo Huang and starring Wang Baoqiang, Shu Qi, LAY, Yu Hewei and Wang Xun was officially released nationwide on August 10th, 2018. Two days after the film was released, the box office momentum has been rising, which has exceeded the 300 million yuan mark, and it has led the movies of the same period with the first online rating, becoming the first choice for the public to watch movies on weekends. On August 11th, the film The Island released the ending song "Island Love" MV. "Island Love" is composed by Leah Dou, a new Chinese singer. The melody is psychedelic and clear, and the lyrics are refreshing. It is reported that the content of this MV is based on the development of the emotional line of Bo Huang and Shu Qi in the film, and recreates the touching story of the pair of desert island CP accompanying each other on the island and finally harvesting love.

　

Two days after the film was released, the box office momentum increased steadily, and Leah Dou created a special ending song for the film.

　Shu Qi and Bo Huang are increasingly affectionate.

By the second day of the film’s release, the box office in The Island had exceeded 300 million yuan, reaching 370 million yuan. The single-day box office reached 186 million yuan, winning the single-day box office championship. At the same time, it also received a high score of 7.4 points from Douban, and the word-of-mouth and box office data of the film led the films of the same period. Netizens have said that "this film is one of the best Chinese movies in recent years", "the absurd and ironic technique is a metaphor for profound human thinking" and "all the actors in the film are full of surprises". In addition, many big V’s also actively praised and supported The Island on the Internet, praising The Island as an experimental commercial blockbuster with rare genre in Chinese films. "

　

The film The Island’s ending song "Island Love" is an exclusive song specially tailored by Leah Dou, a new singer in Chinese music, for the film The Island. The atmosphere of the whole song is very psychedelic, and the melody also contains a few twists and turns in the ethereal, which mixes many emotions such as beauty, loneliness, indifference and enthusiasm into one song, which is very suitable for the complex human environment in the film The Island and is full of Leah Dou’s unique personal expression style.

　

MV fantasy editing desert island CP love scenes, affectionate questions at the end of the film leave suspense for their emotional development.

　Become a butterfly, Shu Qi

The theme of this release of "Island Love" MV is the emotional development of Bo Huang Shu Qi in the play, which shows the essence of the process that Bo Huang and Shu Qi gradually recognize each other, fall in love and stay together on the island, including many wonderful scenes such as Bo Huang washing his hair in Shu Qi’s cave, Shu Qi flying beside Bo Huang in the incarnation of a butterfly, and the two kissing sweetly against the wall in the cave. With the psychedelic melody created by Dou Jingtong, the whole MV is extremely dreamy. At the end of the MV film, Shu Qi relies on Bo Huang’s affectionate question about whether they can never be separated from each other, which leaves a special suspense for their emotional development, which is very exciting.

　

The film The Island was jointly produced by Shanghai Hanna Film and Television Culture Media Co., Ltd., Beijing Light Film Co., Ltd., Horgos Chunronghe Media Co., Ltd. and Horgos Le Blooming Film Co., Ltd., and was strongly supported by the project funded by the special fund for promoting the development of Shanghai films. The film was officially released in major cinemas across the country on August 10th. What kind of story is hidden behind the world of island carnival? Let’s go to the cinema to witness the director Bo Huang’s unique "a good play"!