Light up the health code and then the payment code. Guangzhou detonated the golden week consumption tide.

The huge national flag of Guangzhou Zhengjia Polar Ocean World attracts many tourists to punch in and take a photo with the correspondent.

　　Light up the health code, and then light up the payment code. During the National Day Golden Week, Guangzhou once again detonated the consumption tide, becoming one of the first choices for people to spend their time.

　　With the increasing market influence and awareness of original local brands, Lingnan culture has gradually become a "hot spot" for consumption. Leading consumption with culture and promoting cultural inheritance with consumption have become a bright spot for Guangzhou to build a consumer portal.

　　The reporter saw that many young people were trying on and buying in HEA brand shop, a national fashion brand with lion-awakening culture as its connotation. Mr. Zhang, a tourist in Guangzhou, bought several different styles of T-shirts and planned to go back and give them to his family. He said: "The tide of the country is an irreversible trend. I think the LOGO of the lion head is very trendy, showing the cultural characteristics of Guangdong, and the T-shirt style is also good. "

　　The arcade light and shadow stage play, the cultural and creative experience store, and the ancient national tide performance … … Guangzhou Beijing Road Pedestrian Street has created a diversified consumption scene, with more than 600,000 visitors on the first day of the National Day holiday, up 11.74% year-on-year; On that day, the income was 91.02 million yuan, up 7.44% year-on-year.

　　Tianhe Road Business Circle, a one-stop shopping center, is a global business card of Guangzhou’s consumption portal. During the National Day, Guangzhou International Shopping Festival in 2021 was held in full swing, and the special activities of combining Chinese and Western cultures and IP gathering were "blooming everywhere". Popular foods such as Taotaoju and online celebrity beauty products in Hi department store were unlocked in one stop, attracting many citizens and tourists.

　　Domestic and foreign brands have opened their first stores and launched new products, and high-quality supply has stimulated more consumer demand. On the first day of the National Day holiday, the world’s largest Lego brand flagship store opened in Guangzhou. Interactive "story table", self-made mosaic portrait machine and personalized customized dolls attracted thousands of customers to queue up early in the morning.

　　Huang Guoqiang, senior vice president of Lego Group and general manager of China District, said that Guangzhou is marching towards an international consumption center city with its cultural heritage and innovative spirit, and we have more expectations for its flagship store. "A comprehensive and interactive new retail model has been introduced here, and a model with Lingnan style has been added, hoping to become a landmark play punch point."

　　At the same time, more and more people choose to enjoy reading "poetry" quietly during the National Day. Walking into Fang taikoo hui Store, Picture Book District, Art District and Secondary Cultural District, many children and adults sit on the floor and immerse themselves in books. Su Dongrong, the store manager, said: "The National Day ushered in a small peak of passenger flow, and everyone’s cultural consumption demand is not small, especially the children’s format is particularly popular."

　　At present, Guangzhou is building five goals: the gathering place of international brands, the leading place of fashion trends, the exhibition place made in China, the inheritance place of Lingnan culture and the source of consumption innovation, so as to help Guangzhou build a central node city of domestic grand cycle and a strategic link city of domestic and international double cycles.

　　Hong Qian, director of Guangzhou Municipal Bureau of Commerce, said that Guangzhou will give full play to the advantages of Guangdong-Hong Kong-Macao Greater Bay Area’s strong industry and consumption capacity, continue to introduce relevant policies and measures, and build a characteristic international consumption center city with benign mutual promotion of industry and consumption and coordinated development of domestic and international two-way consumption.